Behaviour

The Four Laws of Habit Change

The Four Laws of Habit Change

In his remarkable book “Atomic Habits” James Clear suggests that the solution doesn’t lie in trying harder, but instead trying smarter and working with how our brains work. Working in small, simple, and achievable steps is the way to achieve successful and lasting habit change.

The Pepsodent Principle and smoking! Replace Bad Habits for Good!

The Pepsodent Principle and smoking!   Replace Bad Habits for Good!

32 years ago I used to be a very heavy smoker, nearly two packs per day. Soon after the birth of my daughter, we brought her home from the hospital. As I held her in my arms I was also just finishing a cigarette. My daughter gave a little cough and I realised if there was ever a time to give up smoking this was it!

The Placebo Effect - Part 2 -Luxury Goods and Red Bull

The Placebo Effect - Part 2 -Luxury Goods and Red Bull

How brands psychologically manipulate you into spending. Psychology of consumer behaviour, emotional marketing, manipulation in advertising and principles used in marketing to manipulate and manage how we feel.