Ideation

Human-centred Design.

Human-centred Design.

Human-centred design leads to breakthrough innovations because of its empathy towards understanding and identifying with the target audience. It is intrinsically optimistic in its outlook but requires courage to hold back judgement, move outside the status quo and cliche and step into uncertainty.

The 5 Stages of a Design Thinking process.

The 5 Stages of a Design Thinking process.

Design thinking is a structured process for creatively approaching complex problem solving and product development by understanding, deconstructing, reasoning and reconstructing the problem. There are 5 basic stages: Analysis, problem framing and defining, ideation and creative thinking, modelling and prototyping, and testing and evaluating.

4 ways to get more creativity into your life, using the only 2 things you can control.

4 ways to get more creativity into your life, using the only 2 things you can control.

· Creative thinking is something we all want in our lives, but often don’t think they’re are capable of it.

· Most people think creative thinking is just not for them, that it’s a mystical magic force.

· Most people think creativity is a talent you are born with, so they don’t even try.