There is a very famous film of Picasso painting live. About halfway through creating an effortless masterpiece he says “ Ca va tres mal” (it’s going very badly). Even someone like Picasso struggled to get a painting to go where he wanted it to go. It’s his self-belief, confidence and self-trust that allows him to work through the “bad” stage and experience that tells him that he can make it right. I’m certainly not in that league, but that helped me to understand that I should push through (although sometime you can try too hard and take a sketch too far) and trust my instinct.
Human-centred design leads to breakthrough innovations because of its empathy towards understanding and identifying with the target audience. It is intrinsically optimistic in its outlook but requires courage to hold back judgement, move outside the status quo and cliche and step into uncertainty.