Human-centred design leads to breakthrough innovations because of its empathy towards understanding and identifying with the target audience. It is intrinsically optimistic in its outlook but requires courage to hold back judgement, move outside the status quo and cliche and step into uncertainty.
Clouds and Clocks
Systems and reductionist thinking.
According to Karl Popper, all problems are either Clocks or Clouds. A clock is something you can take to pieces analyze the parts and work out how it works. A cloud is a dynamic system, you can’t it apart. The way to understand a cloud is to study it in a holistic way.